Pew Research conducted a 2013 poll of Internet users and found that 72% of all Internet users spend time on social media. Social media is on fire and it is no longer a question of whether your business should have a social media marketing campaign, but how to make that campaign as successful as possible. In fact, if you’re just getting started, you may already be behind the game. Lucky for you, the social media terrain is an ever-changing landscape. Although some of the older marketing tactics may still work, many others will not. If you’re just starting, you won’t have to unlearn bad habits. Instead, you can embrace these 5 factors and base your campaign around what works today.
You’ve probably noticed that nearly every business out there has a Twitter, Facebook and Google+ presence. But, simply having a presence isn’t enough. You must pay attention to how you are utilizing your social network if you want to see a difference over the long term.