12 Powerful Strategies to Increase Sales That You Need to Know

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12 Powerful Strategies to Increase Sales That You Need to Know

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What are the best strategies to increase sales?

You have a blog and a product, but you’d like to sell more, and earn more.
The problem is that you don’t know where to start.

Increasing the traffic to your blog is harder than you thought, and you don’t even know how to do it. You worked very hard to get a decent amount of traffic, and going beyond it seems like a feat, so you prefer to better use what you already have.

How can you increase sales without increasing your traffic?

You can use videos, but how?
Or maybe you want to improve your email marketing strategy…how do you that?
You have many chances, but you’d better understand them and you’d like to learn how to put them into action.

12 Strategies to Increase Sales

Here’s a list of some well working strategies to increase sales that will help you:

1. Which of These 3 Case Studies Will Grow Your Sales?

In this detailed and interesting post, Neil Patel shows us the case studies about 3 useful strategies to increase sales:

  • The Teaser-Trailer Technique
  • The Second Closer Strategy
  • The Testimonial Getter

The first technique involves 3 psychological triggers discussed by Robert Cialdini: reciprocity, scarcity, and anticipation. It’s a technique that will make you earn extra money in a small amount of time, even though you can’t use it very often.

The second technique will allow you to get a permanent 10% increase in sales. Some of the people who are interested in your products or services won’t buy. Doing the right thing, you can still convert some of them.

The third technique is a non-invasive way of getting testimonials, and as you know testimonials boost your credibility and thus sales.

2. How to Generate More Sales From Your Email Marketing Campaigns

Kristina Allen describes what you need to do to generate more sales by email marketing.
She starts describing how you can get higher opening and clickthrough rates by playing with 4 elements:

  • Subject line
  • Sender name
  • Day of the week to send
  • Time of the day to send

Then she speaks about landing pages, testing offers and segmentation. Definetely an interesting and useful post.

3. The Sexiest Way to Make So Much Money It Scares You

In this post, Demian Farnworth treated 3 triggers that you can use to make your sales letter irresistible.
After analyzing them, he explains how to put them together for a super-powerful effect.

Want to know what are the 3 triggers?

Ok, here’s an anticipation: one of them is fear.

4. How to Increase Online Sales By 600%

Want to know a simple way to boost sales by 600%?

Derek Halpern shows you an interesting marketing study about the number of options you give to your potential customers. The results are not what you may think.

I really appreciate that Derek brings things further applying that case study (made in the offline world) to the online world, and explaining how to use the concept in 3 common types of online business.

5. How WikiJob increased sales by 34% by A/B testing customer testimonials

It’s known: testimonials work pretty good when it comes to improving credibility and increasing sales.

In this post, Visual Website Optimizer explains how even simple testimonials can bring an interesting growth in sales.
A 34% increase in sales to put 3 lines of text it’s a great result.

6. How to Write Web Copy that Converts – 8 Simple Techniques Based on 4 Years of Research

Writing a compelling web copy is one of the best strategies to increase sales, even though it may be pretty tought if you don’t know where to start.

In this post, Michael Aagard shows you 8 simple techniques that will help you to write a web copy that will increase your sales.

The practical examples shown are very useful to really understand all the concepts expressed in this post.

7. Conversion Rate Optimization: 4 Essential Ways to Be a Better Salesperson Online

Everyone wants to sell more, few people know how to do it.

In this post, Joanna Wiebe will teach you 4 ways to be a good salesperson online, so you can increase your sales.
Those are 4 brilliant points that can truly improve your way to sell your product/services online.

It’s a must-read if you are serious about increasing your sales.

8. How to Make Buying from Your Website Inevitable

Do you know how to improve your sales funnel?

Peter Sandeen teaches you how to remove the cracks in your funnel so you can convert more people into customers.
It all starts by knowing where your cracks are; then you can either change the path of your funnel or fix the cracks.

He also explains how to catch the people who are “escaping” from the funnel and how you can further improve your overall conversion rate.

9. How Images Can Boost Your Conversion Rate

In this post, Peep Laja, discusses in detail about the usage of images to increase sales.

For example you can use images to give a better understanding of your products.
Or you can use pictures to draw people’s attention to a certain part of the page.

In this post you’ll read about these and many more ideas with lots of…images!

10. Conversion Optimization 101: Selling with Video

The right video can make your sales skyrocket, the wrong one will just hurt your business.

In this post Bryan Eisenberg discuss about using videos to sell. He starts showing a “not so goo” video example, then he shows the critiques to that video from a few people.

In the end you can read 5 useful points about making the right video and watch a few examples of good sales videos.

11. [Infographic] Acquire More Customers & Users In 7 Simple Steps

acquire more customers in 7 stepsWith this infographic, Daniel Gonzalez leads you through the 7 steps that you need to take to increase sales.

He explains each step in a way that is easy to understand, and he shares even some useful tools.
The infographic is even more interesting considering that it’s interactive, so you can click the links inside it.

12. [Infographic] 10 Ways to Convert More Customers (with Psychology)

When it comes to studies and psychological researches, Gregory Ciotti is one of the best.
In this infographic he included 10 studies that will help you to get more customers.

The studies are interesting and practical, so you can apply them and reap the benefits.

Conclusion

I’m sure that among these strategies to increase sales you’ll find at least one idea to apply in your case that will work well for you.

These are just few of the effective strategies to increase sales that are online, and if you have any other source to suggest, feel free to insert it in the comments.

Mauro

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Comments

  1. Suraj says:

    Hey, thanks for the collection of great articles.
    Increasing sales by 600% is my favorite.
    thanks
    suraj

    • You’re welcome, Suraj.

      That is pretty good, especially considering that is the simplest strategy to apply.

  2. Iain says:

    Great breakdown Mauro.

    There were more than a few in that list that I hadn’t read so I’ll have to check them out.

    Thanks for pointing them out to me.

    Are these the same strategies you use here on Blog Growth to increase your sales?

    • Thank you, Iain.

      My pleasure ;)

      Given that I’m not selling a product nor a service on Blog Growth, I’m not currently using them here, but I’m using many of them for my clients and I’ve used some of them with my previous business.

  3. Madhab Adhikari says:

    The official website launched in May 2011 introducing a viral marketing campaign similar to the one used to promote The Dark Knight. The website streamed an encrypted audio file described by users as chanting. Users decrypted the audio to the Twitter hashtag, “#TheFireRises”. Warner Bros. removed a pixel from the webpage for every tweet using the hashtag. The website revealed the first official image of Bane.
    TheDarkKnightRises.com was replaced with a dossier of an “anonymous vigilante”, presenting information on the suspect—as well as several accusations, and depicting a warning claiming that the “suspect should be considered armed and dangerous”.
    In July 2011, a teaser trailer leaked online before its official release with Harry Potter and the Deathly Hallows – Part 2. The studio released the teaser three days after the leak. The trailer received mixed responses; Stephen Spencer Davis of Slate wrote it successfully built hype,while Kofi Outlaw of ScreenRant showed disappointment, claiming it was more of an “announcement trailer” than an actual teaser trailer. Outlaw criticized the quality, writing that a scene depicting Commissioner Gordon in a hospital bed was overly dramatic, had “hammy” dialogue, and was difficult to understand due to Gordon’s labored breathing. Outlaw wrote that the sweeping shot of Gotham City had poor CGI and was too reminiscent of the Inception trailer. The theatrical trailer leaked online, like the teaser trailer, before being released the following week attached to theatrical prints of Sherlock Holmes: A Game of Shadows. Critics noted political undertones with dialogue foreshadowing the theme of income inequality and an “Occupy Gotham” campaign within the world of the story. Receiving more than 12.5 million views in the first 24 hours after its release, the trailer set the record for most combined downloads from iTunes, beating the previous record held by The Avengers. However, the second trailer for The Avengers again set the record with 13.7 million downloads. Warner Bros. attached a second theatrical trailer for The Dark Knight Rises to theatrical prints of The Avengers. An “unnamed” Warner Brothers executive clarified that “We see this placement as a good strategic decision. We always want our trailers to be seen with films that people want to see—and a lot of people will be going to The Avengers!” The executive also commented that the trailer will “provide the best potential exposure for TDKR.” Warner Bros. released the trailer online on April 30, 2012, approximately four days before they attached it to theatrical prints of The Avengers.

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