What are the best strategies to increase sales?
You have a blog and a product, but you’d like to sell more, and earn more.
The problem is that you don’t know where to start.
Increasing the traffic to your blog is harder than you thought, and you don’t even know how to do it. You worked very hard to get a decent amount of traffic, and going beyond it seems like a feat, so you prefer to better use what you already have.
How can you increase sales without increasing your traffic?
You can use videos, but how?
Or maybe you want to improve your email marketing strategy…how do you that?
You have many chances, but you’d better understand them and you’d like to learn how to put them into action.
12 Strategies to Increase Sales
Here’s a list of some well working strategies to increase sales that will help you:
In this detailed and interesting post, Neil Patel shows us the case studies about 3 useful strategies to increase sales:
- The Teaser-Trailer Technique
- The Second Closer Strategy
- The Testimonial Getter
The first technique involves 3 psychological triggers discussed by Robert Cialdini: reciprocity, scarcity, and anticipation. It’s a technique that will make you earn extra money in a small amount of time, even though you can’t use it very often.
The second technique will allow you to get a permanent 10% increase in sales. Some of the people who are interested in your products or services won’t buy. Doing the right thing, you can still convert some of them.
The third technique is a non-invasive way of getting testimonials, and as you know testimonials boost your credibility and thus sales.
Kristina Allen describes what you need to do to generate more sales by email marketing.
She starts describing how you can get higher opening and clickthrough rates by playing with 4 elements:
- Subject line
- Sender name
- Day of the week to send
- Time of the day to send
Then she speaks about landing pages, testing offers and segmentation. Definetely an interesting and useful post.
In this post, Demian Farnworth treated 3 triggers that you can use to make your sales letter irresistible.
After analyzing them, he explains how to put them together for a super-powerful effect.
Want to know what are the 3 triggers?
Ok, here’s an anticipation: one of them is fear.
Want to know a simple way to boost sales by 600%?
Derek Halpern shows you an interesting marketing study about the number of options you give to your potential customers. The results are not what you may think.
I really appreciate that Derek brings things further applying that case study (made in the offline world) to the online world, and explaining how to use the concept in 3 common types of online business.
It’s known: testimonials work pretty good when it comes to improving credibility and increasing sales.
In this post, Visual Website Optimizer explains how even simple testimonials can bring an interesting growth in sales.
A 34% increase in sales to put 3 lines of text it’s a great result.
Writing a compelling web copy is one of the best strategies to increase sales, even though it may be pretty tought if you don’t know where to start.
In this post, Michael Aagard shows you 8 simple techniques that will help you to write a web copy that will increase your sales.
The practical examples shown are very useful to really understand all the concepts expressed in this post.
Everyone wants to sell more, few people know how to do it.
In this post, Joanna Wiebe will teach you 4 ways to be a good salesperson online, so you can increase your sales.
Those are 4 brilliant points that can truly improve your way to sell your product/services online.
It’s a must-read if you are serious about increasing your sales.
Do you know how to improve your sales funnel?
Peter Sandeen teaches you how to remove the cracks in your funnel so you can convert more people into customers.
It all starts by knowing where your cracks are; then you can either change the path of your funnel or fix the cracks.
He also explains how to catch the people who are “escaping” from the funnel and how you can further improve your overall conversion rate.
In this post, Peep Laja, discusses in detail about the usage of images to increase sales.
For example you can use images to give a better understanding of your products.
Or you can use pictures to draw people’s attention to a certain part of the page.
In this post you’ll read about these and many more ideas with lots of…images!
The right video can make your sales skyrocket, the wrong one will just hurt your business.
In this post Bryan Eisenberg discuss about using videos to sell. He starts showing a “not so goo” video example, then he shows the critiques to that video from a few people.
In the end you can read 5 useful points about making the right video and watch a few examples of good sales videos.
With this infographic, Daniel Gonzalez leads you through the 7 steps that you need to take to increase sales.
He explains each step in a way that is easy to understand, and he shares even some useful tools.
The infographic is even more interesting considering that it’s interactive, so you can click the links inside it.
When it comes to studies and psychological researches, Gregory Ciotti is one of the best.
In this infographic he included 10 studies that will help you to get more customers.
The studies are interesting and practical, so you can apply them and reap the benefits.
I’m sure that among these strategies to increase sales you’ll find at least one idea to apply in your case that will work well for you.
These are just few of the effective strategies to increase sales that are online, and if you have any other source to suggest, feel free to insert it in the comments.