5 Factors that Affect Your Social Media Marketing Success

17 Flares 17 Flares ×
5 Factors that Affect Your Social Media Marketing Success

Photo credit: http://www.flickr.com/photos/50826105@N00/367200879/

Pew Research conducted a 2013 poll of Internet users and found that 72% of all Internet users spend time on social media. Social media is on fire and it is no longer a question of whether your business should have a social media marketing campaign, but how to make that campaign as successful as possible. In fact, if you’re just getting started, you may already be behind the game. Lucky for you, the social media terrain is an ever-changing landscape. Although some of the older marketing tactics may still work, many others will not. If you’re just starting, you won’t have to unlearn bad habits. Instead, you can embrace these 5 factors and base your campaign around what works today.

You’ve probably noticed that nearly every business out there has a Twitter, Facebook and Google+ presence. But, simply having a presence isn’t enough. You must pay attention to how you are utilizing your social network if you want to see a difference over the long term.

Success Factor #1. Timing

You’ve probably heard it said that “timing is everything”. That statement is also true when it comes to utilizing social media to get the word out to your clients and potential clients. In The Science of Social Timing, programmer and social media scientist Dan Zarella says:

“It’s important to know when the highest percentage of your audience is eavesdropping on your social networks—so that when you share content you’ll get maximum exposure.”

Within the detailed infographic that Zarella shares, markets see that around 80% of Twitter users are either in eastern or central time zones. What does this mean for tweeting? No matter what time zone you live in, you should base your campaigns on EST/CST.

In addition, what day you post news can have an impact. For example, Saturday is the busiest day for Facebook users. Each type of social media has a different rush hour. You can use tools like Simply Measured and Follower Wonk to gather analysis and discover who is using which social networks and when is the best time to share out your content.

Some things to keep in mind when deciding the best times to post to social networks:

  • Who is your target audience?
  • What is their age range and how does that impact what time of day they are on the social media site?
  • Is your post timely? If you are having a sale on Saturday, you probably don’t want to post about it on Wednesday, because in the fast-paced online world, it will be long forgotten by then.

If you’re in a rush and don’t have time to research right away, you can use Social Caffeine’s infographic for some rule of thumb times that are best to post to different social media sites.

  • Facebook – 1 to 4 p.m.
  • Twitter – 1 to 3 p.m.
  • LinkedIn – 7 to 9 a.m. or 5 to 6 p.m.
  • Google+ – 9 to 11 a.m.
  • Pinterest – 2 to 4 p.m. or 8 p.m. to 1 a.m.

Success Factor #2. Use of Images

Twitter limits users to 140 characters at a time and Facebook posts of 80 characters or less get 66% more interaction. However, it can be difficult to get your marketing message across with so few words. This is where images come in handy, because after all, one is worth a thousand words, right? You can get the point across with a picture and the reader will remember it better and be more engrossed.

Images Increase Engagement

Images are proven to increase CTR and user engagement. In her article “7 Powerful Facebook Statistics You Should Know for a More Engaging Facebook Page”, co-founder of Hello Code Belle Beth Cooper writes, “According to Kissmetrics, photos get 53% more likes, 104% more comments and 84% more click-throughs on links than text-based posts. And as we’ve mentioned before, self-explanatory photos seem to perform best.”

In addition, across different social media sites, images have a higher click-through rate, are shared more often and create a visual balance that draws the eye of those visiting your wall. An example is Google+, where images take up a large space and create a nice point of reference between the text posts.

You have several options for images. You can create your own images, use an image someone else has created or use infographics (most are open to be shared, because the creator has added a credit at the bottom and a link to his website). Some resources that might help:

  • PicMonkey – If you have a photo that would work perfect as a background, you can edit it by using PicMonkey’s free resources.
  • CompFight – CompFight offers the ability to search Flickr for creative commons licensed, high quality photos that are available to use as long as you credit the original photographer. Flickr Storm and Photo Pin also allow you to search for Flickr photos that are available for use.
  • MorgueFile – Free amateur and professional photos you can use to create memes or advertising campaigns.
  • Cool InfoGraphics – If you’d like to share an infographic on your social media wall, try this site for high quality, well researched infographics that can offer information that might entire someone to buy your product or contact you for additional information.

Success Factor #3. The Smaller Networks

It is true that the “big three” in social media are Twitter, Facebook and Google+. However, this type of demographic can and does change on a dime. Remember when MSN communities were all the rage? How about MySpace? When was the last time you even checked your page over there? While it is smart to focus on the current social media sites getting the most traffic, add in up and coming and smaller networks as well. Think of your social media marketing plan like a pyramid. At the base are Twitter, Facebook and Google+. These are where you’ll spend the biggest block of your time. Just above those are:

  • LinkedIn – geared toward business professionals, this is not only a good place to get out news but to network with like-minded business people.
  • Pinterest – a powerhouse of information for housewives and crafters. If your target audience involves women, you’ll want a presence on here.
  • SlideShare – geared toward business people, but offers information in easily digested PowerPoint style format. This is one that is growing, so you’ll want to keep an eye on this and get started so you already have a foothold to take advantage of future growth. WHSR took a look at how to use SlideShare to reach new customers and get new business (Mauro’s note: here’s the ultimate resource to leverage SlideShare for your online business).

Nearly every social networking site started small, even Facebook and Twitter. It seems that something new comes along and web users are off and running, the word spreads and it is suddenly the next big thing. Instagram would be one example of a site that young people are using more than in the past. So, it is smart to stay up-to-date on what is new. Some ways to stay up-to-date:

  • Ask teens you know what the hot new sites are.
  • Set up a Google alert to notify you when an article is posted about social networking or new social networking. You may not catch all of them, but the info will help you see trends.
  • Understand that mobile use is growing, so new social media trends that incorporate a heavy mobile use are going to grow more quickly than those that do not.

Success Factor #4. Measuring Social Media Success

How can you know if your campaigns are successful or not? The only way to know if your social media marketing is having an impact is to track it, study the results and make adjustments. Those who are committed to a social media presence need to understand that social media marketing does not equal instant gratification. It is about building relationships with users over a long period of time, showing them you can be trusted and gaining new customers because they trust you enough to retweet or share your posts.

What should you track and measure?

  • Engagement Metrics – How many people like your posts? Are they being shared? Are you tweets retweeted? You can use sites like Social Bakers or Google Analytics (Social Metrics).
  • Conversion Rate – Are the posts doing what you want? If your goal is to get the social media follower to visit your website, how many are clicking through? Use your site’s traffic metrics, usually found in the Control Panel. Where is your traffic coming from? Use specific landing pages, so you know when a specific image was clicked on or a specific ad campaign had success.
  • Branding Success – How successful you are at branding your business can have an impact on your conversion rates. Try to get your users tweeting a hashtag for your company, perhaps by offering a contest for those who use the hashtag. Use your company name in each thing you put out there. Reach out to customers. Ask for retweets and shares. Have a specific purpose in mind and a specific tag line and put it out there. If you find it isn’t successful, adjust it and track again. Repeat until you find a branding strategy that is successful and represents the core of your business.

Success Factor #5. Getting Help

Keeping up with a social media marketing campaign for just the big three can be an overwhelming task for most busy business owners. If you own a small business, you may not have a PR team to help with posts, contests and graphic creation, which means all that extra work falls on your shoulders. Analyzing how successful the posts are and adding smaller networking sites might seem impossible.

Consider getting some help with your social media marketing.

  • Hire an older child. This offers tax breaks, gives the child his own spending money and teaches him valuable skills to use in a job or running his own company one day.
  • Enlist the help of a college student. College students need internships to build their resume or portfolio before graduation. Consider enlisting the help of a graphic design student, someone studying marketing and PR or a journalism student.
  • Hire a social media specialist. If you have a bit more money in your advertising budget, consider hiring a social media specialist to do some of the legwork in building your social media reach. In addition to freeing up your time, the specialist should be well-versed in new venues to market your product as well as the best times and methods to use.

Quick Wrap Up

The five factors above will affect your success rate with social media marketing, but probably the biggest factor to succeeding is being open to new ideas and new platforms.

If it is one thing, the Internet is fluid.

What works today might not work tomorrow. And what works after that might be an entirely new game. Talk to others in your niche market, read marketing tips and be open to fresh advertising ideas.

Author Bio

Jerry LowJerry Low is a geek dad who is passionate about tech and Internet marketing. His website Web Hosting Secret Revealed (WHSR) offers helpful web hosting tips plus tons of blog marketing guides. You can also get more from him on Google+.


Name: Email:


  1. Hi Jerry Low, I really love this post. Love the way you write your posts. The information in this article is really unique and useful for me. After reading this article, I think I have some ideas for myself. I do follow your articles recently. Thanks for sharing this post. Hope to read more interesting information from you. Have a nice day.

  2. Thu Tran says:

    Great job! Thanks a lot for giving us your experience. It brings me an amount of interesting information. I am going to make business, thus, Social Media Marketing plays an essential role on my plan. Of course, I will apply these knowledge on my job. Again, thank you and happy new year!

  3. What a commendable work you have done, These factors are really very much effective. Keep it up with sharing such useful information with us. Thanks for the post.

  4. Take the time out of your busy day and verify all winner’s entries before confirming them as the winner
    and by doing so. Recent studies indicate that the annual military budget are unable to
    sustain this instability intended for long. A particular ultimate piece of
    deck railing part are the deck add-ons.

  5. He makes use of effective and result oriented designing methods which help in gasining more profits.
    Joomla is considered one of the mostt popular Conjtent Control Technuques (CMS).
    To achieve this, you need to hire a web designer who knows hoow the corporate world looks
    and functions.

  6. Its like you read my mind! You seem to know so much
    about this, like you wrote the book in it or something.
    I think that you could do with some pics to drive the message home a little bit, but
    instead of that, this is wonderful blog. A fantastic read.

    I will certainly be back.

  7. Hi there! Would you mind if I share your blog
    with my myspace group? There’s a lot of people that I think would really appreciate your content.
    Please let me know. Cheers

  8. It’s an remarkable post deigned for all the web people; they will obtain advantage from
    it I aam sure.

  9. If you have dry skin in some other areas, attention should be given there
    as well. solutions to keeping your body looking hot and tanned.
    The salons that are being discussed here are the ones that have the people
    as well as the products that would make the common man look good.
    list of things to keep in mind when you select a spray tan expert from London:.
    The dads understandably don’t know what to think of this bizarre hobby, and don’t appear
    on screen much. Just recently several laws have been passed to
    limit the use of UV tanning beds and so once again Americans have fallen back on the
    old favorite, suntan creams. In this facet, obsolete electronic components can make up the shortcomings.
    Even though most people won’t have this kind of allergy, it’s definitely
    worth having the test done before you set foot in a tanning booth.
    President Obama’s campaign, however, has never been in debt.
    DHA is the one which interface on the outer
    layer of the body to convert the color appearance, moreover it
    works in the similar way as like tanning lotions, but in this case the outer layer of the body is evenly covered
    with DHA and the special thing in this spray tanning is that it requires only
    one visit to complete solution.

  10. Can I simply say what a relef tto uncover somebody that
    genuinely understands what hey are discussing online. You definitely understand how to bring an issue to light and make
    it important. More people really need to look at this and understand this side of your
    story. I was surprised that you are not more popular given that you definitely possess
    the gift.

  11. What’s up mates, how is the whole thing, and what you desire to say regarding this
    paragraph, in my view its truly awesome designed for me.

  12. It helps the body burn calories too and helps to keep a lid on appetites.

    Just a few years ago, a French diabetes drug was linked to 2,
    000 deaths and another popular diabetes drug was linked to heart attacks, strokes and death in some older adults.
    They are also very high in anti-oxidants,
    and although you might think that eating a bowl of raspberries each morning with some yogurt might
    be enough to get the same nutrients, it isn’t.
    Tech Blue – BAND Foldable Bluetooth Stereo Headphones provides excellent audio and voice performance even if you are in noise-filled environments.

    Simply increasing the amount of fiber in your diet will accomplish the same thing, and do it in a way that is natural.
    John’s Wort ought to not be taken in conjunction with other anti-depresents or triptans (a team of drugs made use of in the treatment method of migraine
    and cluster complications). By boosting your chromium levels
    with a supplement like Ultimate Garcinia, you’ll be getting all of the benefits of chromium
    plus the perks of garcinia cambogia. Millions of adults around the world struggle with being obese or overweight.
    These artificial chemicals have been known to contribute a small percentage
    of gluten-causing compounds in plants. I had tried everything else over the years and was quite skeptical.

  13. The surge in fake tanning usage is part of a general trend towards.

    Excellent commercial-quality beds are produced by Solar Storm, Sun – Quest,
    and ESB. Use an exfoliating scrub and a loofa mitt or
    an exfoliating glove to buff away at your skin to
    leave it feeling smooth and silky. The shade lasts for a maximum of
    four to five days. Once you learn how to spray tan, you’ll want to
    know how to lay a good foundation and keep the tan for as
    long as possible. JC: Heidi Klum, Kim Kardashian,
    Christina Milian, too many to mention. Contact dermatitis may occur for those who are allergic to dihydroxyacetone.
    Beauty therapists in these tanning salons are trained and experienced
    and carry out the tanning on a daily basis so they know exactly what they’re doing.
    The moment you use the light tan, you could very easily extend the tanning session to 15 minutes.

    Over the past decade, anti-tanning campaigns and rising skin cancer
    awareness have somewhat eased the trend be tanned.

  14. I use, or petrochemicals in the fight home remedies for acne treatment
    against the UVA and UVB rays of the excessive oil. Tomatoes masks
    to reduce oil production, and he appreciates the general acne scaring.
    Sebaceous glands and balance your skin. On its very name may be a completely wrong
    move. Jojoba is actually, he was working at a fine paste.

    For women, it blends beautifully into the Hulk. Apply the mixture of flour with 2 tablespoons of fresh fruits and vegetables,
    fruits and avoid refined oils.

  15. You could certainly see your enthusiasm in the article you write.
    The sector hopes for more passionate writers such as you who aren’t afraid to mention how they believe.
    Always follow your heart.

  16. Hello! Do you know if they make any plugins to protect against hackers?
    I’m kinda paranoid about losing everything I’ve worked hard on.
    Any suggestions?

  17. Have you ever considered about including a little bit more than just your articles?
    I mean, what you say is fundamental and everything. But imagine if you added some great
    pictures or videos to give your posts more, “pop”!
    Your content is excellent but with pics and video clips, this website could certainly be
    one of the very best in its niche. Excellent blog!

  18. Chanda says:

    This is my first time visit at here and i am genuinely happy to read all at
    alone place.

  19. Nice weblog here! Additionally your site so much up
    very fast! What host are you the usage of? Can I get
    your affiliate link to your host? I wish my
    web site loaded up as fast as yours lol

  20. The basis for a diagnosis will start with a thorough examination by your veterinarian.
    Electrolysis – Electrolysis is a solution which utilizes a needle to kill the hair at its root.
    Such devices as KTP, ERBIUM, Pulse DYE and Alexandrite have short length of
    laser light waves, and they are very effective for removing unwanted hair on a light colored skin.

  21. You could definitely see your skills in the work you write.
    The sector hopes for even more passionate writers such as you who are not afraid to say how they believe.

    Always follow your heart.

  22. Your syndicate agreement does not have to be a complex document.
    Connect “A’s” positive terminal to “B’s” negative terminal.
    Some day you will have to divide your worms and start a new farm because of their rapid reproduction rate.

  23. When someone writes an piece of writing he/she maintains the
    image of a user in his/her mind that how a user can know it.
    Therefore that’s why this post is great. Thanks!

  24. My family members every time say that I am killing my
    time here at web, but I know I am getting knowledge all the time by reading such pleasant posts.

  25. Make your stay in Paris perfect by choosing luxury hotel as your accommodation. However, these apartments can be rented for
    minimum 7 days. All the hotels provide daily housekeeping services to
    the guests. You may start wondering, where to go and whom to consult for small enquiries.

  26. Pulsa Archivo” en iTunes, escoge Añadir fichero a la biblioteca” y sube
    los archivos MP3 que acabas de descargar.

  27. tan says:

    Self tanning products can be used at home, or one can take professional help by going to a
    salon. Third tip for removing self tanner is by
    using lemon juice mixed with kosher salt. Suede is less durable than other
    varieties of Buffalo Leather and is cheaper because many pieces of suede can be split from a
    single piece of the hide.

  28. I get pleasure from, result in I discovered just what I was having a look for.

    You’ve ended my 4 day long hunt! God Bless you man. Have a nice day.

  29. In fact no matter if someone doesn’t understand after
    that its up to other viewers that they will help, so here it takes place.

  30. A fascinating discussion is worth comment. I think that
    you ought to publish more about this issue, it may not be
    a taboo subject but usually people do not talk about these
    issues. To the next! Many thanks!!

  31. Excellent post! We are linking to his particularly great content on our site.

    Keep up the great writing.

  32. Syed says:

    Hi Jerry,

    You made an excellent post on it. Your presentation design is exceptional.

    Keep Up The Great Work Thanks!

  33. What i do not understood is in truth how you are no longer actually a lot more neatly-liked than you may be right now.
    You are very intelligent. You know thus considerably in relation to this subject, produced me in my view believe it from numerous various angles.
    Its like women and men don’t seem to be interested except it’s something to accomplish with Woman gaga!

    Your own stuffs great. At all times care for it up!

  34. Features include incredible clash of clans astuce 3D graphics.
    One more benefit of this trilogy comprising the characters of the top three CMS owning about 73 percent of the majority of students.
    This game sets you to find sustainable business models, and according to the mobile
    phones. We can then set alight with the help on computer system.

  35. This site was… how do I say it? Relevant!!
    Finally I’ve found something which helped me.


  1. get free instagram followers new

    5 Factors that Affect Your Social Media Marketing Success

Speak Your Mind


17 Flares Twitter 11 Facebook 3 Google+ 3 17 Flares ×