Driving traffic to your blog doesn’t have to come down to directly asking people to check it out (which is also referred to as spamming) or buying advertisements.
What smart bloggers do is they build their presence from the ground up. And to do this they use nothing more but their content as a starting point.
Promoting your content and thus slowly building an audience is a win-win strategy – you drive people who are actually interested in reading your posts, you provide them with useful information and hopefully in return they become regular readers, who take a minute to reshare your content.
But what exactly should you be doing when you publish new content? What are some of the ways to keep your posts alive and make sure they drive engagement?
Well that is the topic of today’s post!
In the below paragraphs you can read about six of the best ways to maximize social shares on your posts and get more people visiting and reading:
1. Sign-Up for Triberr and Start Following Tribes
You are missing out on A LOT of traffic if you don’t have a Triberr account.
Triber is basically a service that lets you connect with like-minded bloggers who cover the same topics as you. Once you sign-up you have two options – to either build your own tribe i.e. invite bloggers who you know into your own tribe or join existing tribes.
But what’s the purpose of tribes in the first place?
Simple. Each tribemember connects their blog’s RSS feed to Triberr. So whenever they have new content that content gets added to Triberr (automatically with the Triberr WordPress plugin) for the rest of the tribe to share on Twitter and other social networks.
So what now that you have an account?
- Explore new tribes - Clicking on “Tribes”, then on “Explore New Tribes” and choosing a category will allow you to follow relevant tribes. When you follow a tribe you only share the tribe’s posts without your posts getting shared. If you share enough and stay engaged however, you will be promoted to a full tribe member.
- Let fellow bloggers know - There are certainly those bloggers whom you interact with a lot and who also share your content every now and then. Why not make this a consistent process? Let them know via Twitter. Once they follow your tribe you can convert them into full members, allowing you to share each other’s content.
- Create a sticky post - Lately the Triberr team introduced a new feature that allows you to stick a post of yours at the top of the tribal stream for maximum visibility. That will set you back just 3$ and it’s a great way to get your posts if you have a lot of tribemates.
2. Submit Your Content to the Blogging Networks
Wait… what blogging networks?
The so-called blogging networks are sites that store links to thousands of articles divided in different categories. Those are called stories and consist of a headline that links to the article on the original blog, a short description and a blog post image.
The aim for the visitors of those networks is to gain easy access to topics and articles that interest them instead of having to go through the dozens of blogs that submit content one by one.
And although you won’t get huge amount of direct traffic from those sites, you are almost sure to get additional retweets and other social shares.
And which are some of those blogging networks?
The three that you should pay close attention to are:
The submission process for both the three is the same. Once you sign-up, at the top-right corner of the screen you will either see a “Submit an Article” button or a field where you can paste the link to your latest post. The next steps include filling details such as headline, the category of the post, tags, a description and image (only on BlogEngage and Blokube).
3. Don’t be Afraid to Ask for Retweets
Have you ever asked your Twitter followers to retweet your content?
Yeah, I know, asking doesn’t seem like the average marketer’s approach. It might seem a bit cheap and you might think that people will think of you as an amateur, but that’s not entirely true.
In fact studies have revealed that asking for a Facebook like or for a Twitter retweet is actually the best way to get them.
As you can see simply adding the phrase “Please ReTweet” in front of your tweets can significantly improve the sharing on your tweets.
There is just one thing to note – use this strategy with caution. The more often you ask people to retweet the less effective that approach will become. I would recommend you to do that only after you’ve published a new article.
4. Get on Google Plus and Start Sharing
A few weeks ago the blog Marketing Profs conducted a poll to discover which social networks their visitors liked the most, which they used most for business purposes, which were the most confusing to them and which they never wanted to hear about again.
Based on the vote it turns out that the bigger part of those who took part in the survey choose Google Plus as the worst network with a rather significant lead:
So, 41% is really a big number, but is it really justifiable?
Well a lot of people will tell you that Google Plus is a ghost town, but that is far from the truth. There are the hangouts, there are the communities that you can join and there are also the influencers who constantly provide engaging content that you can comment on.
If you start from those three strategies, you will see for yourself that Google Plus has a lot to offer both in terms of traffic numbers and actual traffic quality.
5. Share Your Posts with Your StumbleUpon Followers
Lately it seems like no one is talking about StumbleUpon…
The truth however is that StumbleUpon remains a solid network to promote your posts with. With the recent redesign that the StumbleUpon team did, you can share your posts directly with all of your mutual followers (you follow them and they follow you back).
So it might be time to wipe off the dust from your old account and start stumbling. The more you stumble and like other people’s content, the more people will follow you. If you start following each and everyone back, you will soon have dozens of folks to share your latest posts with.
The principle is rather simple:
When you publish a new post on your blog make sure to take a minute to like it on StumbleUpon. Don’t forget to write an informative description and add as much relevant keywords as you can think of.
Use the StumbleUpon toolbar to share the post with your mutual followers. In the below image you can see the steps you should take in order to complete the step:
NOTE: The description you write MATTERS. Make sure to tell people what exactly they are about to read in your latest post while not forgetting to include a call to action. Ask them to read the post and like it if they find it useful/helpful/enjoyable. Also don’t forget to thank them for doing so in advance.
6. Know that Self-Promotion is a Key Component
And last but certainly not least, in order to generate consistent traffic to your blog posts, you need to promote your own content day in and day out. As much as some marketers would tell you how bad self-promotion is, that isn’t really the truth.
If you’d like to get more retweets, likes and pluses, you need to be the one who spins the wheel. The more you tweet and share your content, the more additional social signals it will generate from your followers liking it.
To make it more precise, here are some guidelines as to how much of your own content you should share PER day:
- Twitter - Since Twitter is so noisy with the thousands of spammers, who do nothing but boast about their latest product, you should post content a lot more than on other social networks. I would suggest you start with at least 10-12 tweets, pointing to your own articles every day. Best would be if you use Buffer for real easy scheduling.
- Facebook Page - For Facebook it would be best if you use your page rather than your personal profile. One or two stories from your own content will do fine. Don’t forget to mix them up with other engaging posts, such as questions, quotes, graphs, funny images or interesting posts from other blogs.
- Google Plus - You should follow a similar pattern as to Facebook’s with the difference being that most marketers use their personal profiles to promote content rather than a brand page. Also you might want to ramp the number to three promotional stories with reshares from other influencers in your niche. Most users seem to post about 7-8 stories per day.
All in all if you really want to see results from your content promotion efforts, you need to be consistent. Not only should you share your own content frequently, but you should also complete the rest of the promotion techniques every single time you publish new content on your blog. That is the golden rule!
Now I’d like to hear your comments!
Have you joined Triberr? Is asking for retweets a bad idea? What other strategies can you add up to the list?
Please take a minute to share your two cents!