How do you increase blog traffic?
This is a very common question in the blogosphere, but it’s not a good question.
You can increase traffic in thousands ways, the real problem is how to increase blog traffic easily and without spending too much time.
Everyone is able to write 5 comments at a day on big blogs, and you can be sure that this strategy will increase the traffic to your blog…but (it’s a big BUT) what kind of results can you expect from this strategy?
Considering the time that you would invest writing those 5 comments, chances are that you won’t be satisfied with the results.
Not to mention that growing traffic is just one piece of building a successful business with your blog – once you have traffic, you have to engage people, get more subscribers, sell, etc…
Here’s why I want to suggest you 3 easy ways to grow your traffic. The interesting part is that those 3 ways are useful to engage people and build relationships too.
In fact I’m going to tell you 3 ways to increase your traffic based on the content that you publish on your blog. No social media, no guest posting and no comments involved – even though these can just help you.
Here’s the infographic:
1. How to Increase Blog Traffic by Publishing Frequently
The frequency of your posts influence your blog traffic, this is nothing new, it has been known since the Jurassic.
Instead it’s interesting to learn how your blogging frequency affects your traffic.
Publishing 2 posts per week makes you get almost 50% more traffic than you’d get by publishing 1 post per week.
Publishing 1 post at a week doesn’t really differ from publishing 1 post in 2 weeks.
Publishing 3 posts per week instead of 2 posts per week will make you get a 30% increase.
The big benefits come when you start publishing more than 4 posts at a week: your blog traffic will skyrocket.
As you probably was thinking while reading about this strategy, there’s a big problem with posts production: it requires a lot of time.
Let’s make a few considerations.
You’re the Only Writer on Your Blog
If you are the only writer on your blog, you can’t publish 4 posts per week, especially if you have a daily job – and if you can, I want to seriously compliment with you.
You can accept guest posts or hire a freelance writer, and if you do either of the two, you’ll get great benefits. The problems are that if your blog isn’t big enough it will be hard to get regular guest posters, and if you don’t have the budget to hire a freelance writer you can’t do it.
Publishing 3 posts per week will be a time consuming strategy, so I’ll skip this too.
The choice will be between publishing 2-4 posts per month and publishing 2 posts per week.
My suggestion is to stick with 2-4 posts per month if your blog is new. You won’t take advantage from your post frequency, but you can focus on the other 2 ways to get more traffic AND you have more time to promote your stuff, which is an essential part when you are at the beginning stages.
Vice versa, if your blog has already a small audience you could spend less time in promotion, so you could write 2 posts per week.
You’re NOT the Only Writer on Your Blog
In this case, there’s nothing to think about: go with the 4 posts per week frequency, you can’t be wrong with that. If you and the other writer on your blog can’t keep that schedule, the 3 posts per week frequency work well too, so use that.
Notice that as Hubspot showed in its study (which I seriously recommend you to download and read), the number of blog posts affects blog traffic as well, which is another great reason to publish lots of posts.
Having 51-100 blog posts makes you get the double of the traffic you’d get by having 10 or less blog posts – even though the real benefits start once you have more than 100 posts on your blog.
2. How to Increase Blog Traffic by Publishing Long Posts
As I wrote on my recent guest post on KISSmetrics, publishing long detailed posts is a sure way to boost blog traffic.
The stats speak by themselves: the top 10 rankings in Google for any keywords are taken by pages which have an average of 2000+ words.
It’s not only because search engines love big content, it’s also because people love big content, as shown by the stats about Facebook likes and tweets – notice that having many social shares improves the ranking of a page.
Pay attention: you shouldn’t publish long blog posts full of nothing, people hate them; you should publish content-rich blog posts.
Those are called pillar posts because they cover a topic in a very detailed way, and possibly in an exhaustive way.
The main objection about this way to grow blog traffic (and engage readers too) is that people nowadays don’t have the time to read long blog posts.
The truth is that people don’t want to waste their time reading a long blog post with mediocre information, but they’ll be happy to spend their time to read something that seems very valuable.
If you find something that seems really interesting on the web, but you don’t have the time to read it, you’ll save it to come back later when you are free, period.
This way to increase traffic has the big drawback that is time demanding. To write a 2,000+ words post you need at least 2 hours, but in most cases you’ll spend 4-8 hours between writing and editing. It’s a completely doable thing if you are ok with publishing once at a week, but it becomes difficult to keep going if you want to publish more than one post per week when you have a daily job.
Notice that it’s hard to couple this way to grow your blog traffic with the previous way, so probably you should choose which one you do prefer.
Personally I prefer this approach, but you may find better the previous way, it’s up to you.
3. How to Increase Blog Traffic by Publishing Multimedia Content
Getting 94% more views by simply including a relevant image in your blog post, it’s a no-brainer.
You can almost double your pageviews in less 5 minutes.
To me, it seems a huge reason to insert relevant images in your blog posts
Publishing multimedia content is something really powerful that you should start doing as soon as you can.
Especially when you know that publishing a list post with images will make your post get 333% more links, which means a big growth in traffic as well: a list posts with images is very simple to do and requires almost no time.
It’s a too efficient way to increase your exposure, in my opinion it’s a must – if you need a good reason to do it, read about the results that I got from such kind of post.
By the way, even list posts alone are very powerful: a 200% increase in backlinks is a good result. I’m currently conducting a study about viral posts and it seems like most of them are list posts.
If you want to get the best result, try making list posts with images and videos. They may require a little of time, but, in my opinion, a 567% increase in the backlinks number is a great incentive.
Other than backlinks, I’m sure that this kind of post gets a huge number of social shares too.
Your Action Plan to Increase Blog Traffic
Transcript of the Video
Now that you know how you can increase your blog traffic easily, in 3 easy ways, let’s see how you can get the best from this.
First and foremost, choose one way and put it into action. Just one way. And make it right now.
Once you choose your way to increase your blog traffic, you can couple it with another way.
As I already explained you in the post, it’s hard to publish frequently and write long blog posts, but, for example, you can write long blog posts and multimedia long blog posts, so you can write long multimedia blog posts. And it’s pretty awesome! It works very very well.
Or for example you can publish frequently and publish multimedia blog posts.
And you can couple two of strategies that we already saw in the post, so do it.
Once you’re putting into action 2 ways to increase your blog traffic, you just have to keep going.
Remember that results don’t come overnight.
If you liked the post and infographic, I encourage you to share them and maybe republish the infographic on your blog.
What’s your favourite way to increase blog traffic?
Share it with us