It has been a while since my last detailed post on this blog, I hope you felt the missing of my articles a little
I’ve been working on a “super-secret” project that is producing really interesting results, and on which I have focused most of my time recently. The chances are that I’m going to share it with you in the future, which is a great reason to keep following my blog
Here’s an anticipation: unlike most of the stuff that you can find anywhere online, this is a powerful thing that can produce an interesting income even after one month doing it. It’s the closest thing to getting immediate results in the online world.
It’s almost entirely passive – if you do it in the right way – except from the start which requires a little more time. Anyway, it requires much less time than almost anything else you have heard in the online world.
Ok, enough about this. You’ve read that I haven’t published some blog posts because I was running a test. Well, it’s time to share results!
Does Posting Frequency Affect Organic Traffic?
As you probably know, recently people have been talking a lot about Google’s updates, especially about the one on freshness.
It seems like, in these days, publishing fresh posts is crucial to get and keep a good volume of traffic from Google.
I wanted to test this assumption, and I wanted to see how posting frequency would have affected traffic.
About two months ago I started publishing an additional post per week, which was an infographic. There are no particular reasons to publishing infographics rather than other kinds of posts, other than simplicity: taking an infographic and publishing it on your blog requires less time than writing a post from scratch – so by publishing infographic I invested the least amount of time to run my test.
The result of this didn’t surprise me: organic traffic grew while I was publishing 2 posts per week.
To make it even more interesting, I have to say that it was a significant growth, not just a small one. My organic traffic went up by 29% in 5 weeks, which is not bad for publishing 5 additional short posts.
Here’s the graph:
At a certain point I decided to further investigate this trend: I went from publishing 2 posts per week back to publishing a single post at a week.
Here the things become really interesting: there wasn’t a real change in organic traffic.
At this point I decided to run the test a little longer, and I wanted to take things further. I decided not to publish for the 3 weeks later – to be precise, I published a really short post announcing the posting blackout on my blog, but considering it’s really short I wouldn’t consider it a post…
Anyway here’s the deal:
As you can see, things became really interesting. Organic traffic didn’t go down, and to say it all, it even went a little up.
The increase is so small that I wouldn’t attach a relevant meaning to it, but what I want to focus on is the steady organic traffic.
Posting frequency didn’t really affect it, but something else did as you can see from the graphs.
The only thing to change was number of posts, so I’m thinking it’s just that to affect organic traffic.
It completely makes sense: the more pages you have on your blog, the more keywords you rank for.
Other than sharing my results with you, with this test I also want to reinforce the concept that you should always test things, and never take things for granted, even when they come from gurus.