Does Posting Frequency REALLY Affect Organic Traffic?

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Does Posting Frequency REALLY Affect Organic Traffic?

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It has been a while since my last detailed post on this blog, I hope you felt the missing of my articles a little :)

I’ve been working on a “super-secret” project that is producing really interesting results, and on which I have focused most of my time recently. The chances are that I’m going to share it with you in the future, which is a great reason to keep following my blog :)

Here’s an anticipation: unlike most of the stuff that you can find anywhere online, this is a powerful thing that can produce an interesting income even after one month doing it. It’s the closest thing to getting immediate results in the online world.

AND…

It’s almost entirely passive – if you do it in the right way – except from the start which requires a little more time. Anyway, it requires much less time than almost anything else you have heard in the online world.

Ok, enough about this. You’ve read that I haven’t published some blog posts because I was running a test. Well, it’s time to share results!

Does Posting Frequency Affect Organic Traffic?

As you probably know, recently people have been talking a lot about Google’s updates, especially about the one on freshness.

It seems like, in these days, publishing fresh posts is crucial to get and keep a good volume of traffic from Google.
I wanted to test this assumption, and I wanted to see how posting frequency would have affected traffic.

About two months ago I started publishing an additional post per week, which was an infographic. There are no particular reasons to publishing infographics rather than other kinds of posts, other than simplicity: taking an infographic and publishing it on your blog requires less time than writing a post from scratch – so by publishing infographic I invested the least amount of time to run my test.

The result of this didn’t surprise me: organic traffic grew while I was publishing 2 posts per week.
To make it even more interesting, I have to say that it was a significant growth, not just a small one. My organic traffic went up by 29% in 5 weeks, which is not bad for publishing 5 additional short posts.

Here’s the graph:

Organic Traffic Trend - 2 posts per week

Here’s the weekly organic traffic to my blog. Notice that when I was publishing 2 posts per week, the organic traffic went up.

At a certain point I decided to further investigate this trend: I went from publishing 2 posts per week back to publishing a single post at a week.

Here the things become really interesting: there wasn’t a real change in organic traffic.

Organic Traffic Trend - 1 post per week

Here’s the weekly organic traffic to my blog. Notice that when I re-started publishing 1 post per week, the organic traffic didn’t really change.

At this point I decided to run the test a little longer, and I wanted to take things further. I decided not to publish for the 3 weeks later – to be precise, I published a really short post announcing the posting blackout on my blog, but considering it’s really short I wouldn’t consider it a post…

Anyway here’s the deal:

Organic Traffic Trend - 0 posts per week

Here’s the weekly organic traffic to my blog. Notice that even when I wasn’t publishing posts the traffic didn’t decrease.

As you can see, things became really interesting. Organic traffic didn’t go down, and to say it all, it even went a little up.

The increase is so small that I wouldn’t attach a relevant meaning to it, but what I want to focus on is the steady organic traffic.

Posting frequency didn’t really affect it, but something else did as you can see from the graphs.

The only thing to change was number of posts, so I’m thinking it’s just that to affect organic traffic.
It completely makes sense: the more pages you have on your blog, the more keywords you rank for.

Other than sharing my results with you, with this test I also want to reinforce the concept that you should always test things, and never take things for granted, even when they come from gurus.

Mauro D’Andrea

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Comments

  1. Very interesting case study, Mauro.

    I totally agree with you that you should always test things for yourself before your form your final conclusion. I will be running several tests over the nest few weeks and I’m excited to see what results I’ll yield as well.

    Great to see you back posting regularly. Looking forward to your next update. :)

    Ti

    • Thanks, Ti! I’m glad you liked this case study.

      I look forward to see the results of your tests ;)

  2. Ti,

    Great post. I check my traffic everyday and will tweak based on what I see. I use Stumbleupon paid discovery and saw just how poor my bounce rate was from that source. Because of that I emailed support and asked what I could do differently and the suggestions they gave has made a small difference. I am only in the first week of measuring but it looks better.

  3. Iain says:

    Interesting results.

    I know a lot of people are talking about freshness as well. And posting frequency may play a bit of a role with the rankings as well.

    • I’m glad to see that you liked this post, Iain.

      Yes, there are lots of rumors about freshness…but, many people talk about it just to reap some traffic :)

      • Iain says:

        Yeah I am sure. If something is trending, chances are that people are going to talk about it right.

  4. vkool says:

    Thanks for your writing. I am a blogger and I always want to have good traffic for my blog. After reading your writing today, I realize that I will have to change some points for my blog in order not to waste readers’ time. I hope that after I have improve my blog content, more readers will join it.

    • Usually improving your content is a good strategy IF you promote them as well (or if enough people already follow you).

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  1. BizSugar.com says:

    Does Posting Frequency REALLY Affect Organic Traffic?

    It has been a while since my last detailed post on this blog, I hope you felt the missing of my articles a little :) I’ve been working on a “super-secret” project that is producing really interesting results, and on which I have focused most of my time…

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