The special mantra to bring the visitors on your website is to get linked on the other websites and get social shares for your website content. But, does every kind of content bring backs links and social shares?
I guess not! There are millions and trillions of content based websites on the internet and only some of them actually bring the targeted visitors.
The secret behind creating a content which gets viral to bring you those links & shares is going to be revealed. I am going to sum up some of the content ingredients and aspects which can help you to create a special content which will bring backs links and social shares.
Most of them are very familiar to us but acts as a very important role in terms of creating such content. If you able to relate and combine more than the half of below pointers to sum up your content then you will definitely get the response from the users to convert your efforts. This ultimately brings visitors to your website and also helps to improve website ranks in search engines.
Valuable and Helpful Content to the Users
When users lands on your website and finds helpful information then they will often comeback either to read it or to share it or both. Content with valuable and helpful information is the key aspect which unlocks the doors for the users to share it across the other online platforms.
Having content with the complete information is not the only concern but it should be able to solve the user’s queries and give them the ultimate solutions. Users tend to link your websites and share it across their social platforms only when your content has tendency to give the proper details and help other users on the internet.
Thus, add content to your website which gives valuable information in terms of solving & answering user’s queries. Only then your content will have the better chance to be shared on other online platforms.
Engaging & Creative Content
The time spent on the website by the users determines the engagement factor of the content. Users will bounce back or leave the website more often if your content is boring and inappropriate. Make sure your content has call to actions which also includes options to take the tour of your websites. Bounce rate and average time on the website are the factors which determine the content creativity and engagement factor.
Writing content in the conversational manner always influence the users most. I read blogs to get myself updated in the online industry but, very few of them has conversational form of the content which makes me to share it on my social networks or link on my blog.
Quality & Unique Content
Well written, error free and well framed content is crucial for the better user experience. It determines the overall quality of the content. Hence, spending more time to create quality content is the need of the time and you will have to add extra value to your content to stands out from others. Refer the Secret Step-by-Step Process to Write Epic Content.
When it comes to the content writing the unique content always stands out. As per my experience the distinctiveness in the content has shown me the great results for my work.
After a series of Google Panda updates it is very clear that uniqueness has become the significant aspect for the content creation. Google’s Matt Cutts also announced that copying content from the Wikipedia will not help websites to rank better in Google.
Hence, make sure your content is unique. Check for the plagiarism before you publish it on your website or on any other website.
Latest News on Hot Topic or Niche Industry
It is but-obvious that latest hot news will create the buzz around its relevant industry, but if you are the first to put it online then the content story can get viral in no time.
It also depends on the domain authority of the website too as publishing your hot content on a well established website will be more productive than the just started websites. A well established site has good number of daily audience and it can bring more back links and social shares to the content publish on them.
Content Written for the Targeted Audience
Writing content for the targeted audience is important for the niche category websites as this has proven that it improves the conversions of the websites. The targeted audiences with the help of demographics & statistical data will help you to create a specific targeted content.
Demographics can be like location, age group, gender, personal information, their needs and their feedbacks. Selection of the demographics and statistics depends on the website serving area.
This strategy has been a successful for many bloggers and website owners. The conversions will happen even with low generated traffic. When you write purposely for the certain targeted users then it used to get found by the users easily and ultimately brings back links and social shares.
SEO Friendly Content
After the major update from Google called “Hummingbird” the scenario of search engine optimization has turned out to be a complex one for the content marketers to make the content SEO friendly. This update has affected 90% of user’s queries and based on the user intent, which leads to the change in the search results for the long tail conversational queries.
It is still important to optimize your content for SEO purpose but it should be more optimized for the users and less for the search engines. Writing for the users will turn out to be the best content generated by you. Write content with variables of the targeted keywords and use of latent semantic indexing techniques can be fruitful to conquer over content spam.
Attractive and Eye Catching Title
Most of us read the titles in the newspaper first and if it is eye catching (interesting) only then we use to read the whole article or the content it has, hence the same logic is applied for the online platforms too. Try to make an attractive and eye catching title for your content ultimately create a buzz in the minds of the user and makes them to share it across the other online platforms.
The content belongs to the attractive titles has to correlate with it. Without it users will bounce or leave the websites and can lose the trust. Hence, while you create eye catching title for your content make sure it correlates with your content.
Written by Famous Personality or Author in the Niche
People follow the famous and influential writers on the internet to keep the track of what they are posting next, where the most of them are editors and journalist and also the most followed. It’s hard to make them write content for your website, so make sure you have breaking news or something new to share with them to write.
I consider the authorship factor plays an important role for the content marketers. Google has already given option to claim the authorship of the content and a significant identity in the search results by displaying author image next to the search listings.
Thus, Claim your authorship if you haven’t. Write content on the regular basis and share it across Google plus to build followers so that they can share your new content across their network. This will help you to improve your author rank and visibility to your content.
Content Published on High Authority Sites
High authority sites can be evaluated as the websites which has high number of daily visitors and high frequency of engagement with users. I want to emphasis on the engagement because it is the one factor which allows any content to get maximum exposure.
Hence, publish your content on the high authority sites which can be done in the form of article submission, social bookmarking and majorly blogging. Guest posting is one of the content publishing method which can bring back links and social shares too.
If users found thorough information when they lands on the website by any source of means then there are more chances that they bookmark the website, share it across their social platforms and link back to other websites.
There is an update called in depth articles section on Google searches where thorough content can get listed and users can find it for certain queries. This thorough content is majorly more than thousand words.
I read one survey about in depth articles where these in depth articles bring more social shares than the regular post on the websites which length is normally around four to five hundred words.
Infographics, Images & Videos
If you display information in the form of images, Infographics and videos then you reach to the diverse types of users on different online platforms. Infographics prominently is a showcase of information in the form of graphics and it has been used frequently as they are easy to understand the statistical data.
Users will use embedding option to share your creative Videos and Infographics which will generate back links and mentions on the other online platforms.
They say “Picture speaks louder than words” where users tend to share images across social platforms more frequently. Use quality images with your content wherever possible and make sure they are distinctive and shows a relationship to the content.
How To & Lists
Users use internet to get solutions and answers where content search in the form of “how to” are the most searched on the internet for e.g “How to knot a tie?” is general query they will often use on the search engines. Users need answers for their questions and writing content in the manner to solve their questions and giving them appropriate solutions will improve your website reliability and trust.
Writing the list of topics in the content is the preferred format by the content marketers. Which is also the most searched and shared by the users. For e.g “Top 10 movies of 2013”. Use “How to” and “Lists” type of content which has been already used by most of the bloggers since they successfully made an impact on the users to share it.
I hope these content aspects & factors will help you to write a special content on your website. If you have more pointers that you would like to mention in order to improve the content which brings back links & social shares then make sure you add it in the comments.