What’s REALLY Wrong with Blogging?

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What's REALLY Wrong with Blogging?

Photo credit: http://www.flickr.com/photos/14516334@N00/298669543/

Have you ever had the sensation that blogging was just a waste of time?

You go on taking care of your blog, you struggle to bring traffic to it, you spend hours upon hours of your precious time to produce remarkable content…and you see no results.
At least not appreciable results.

I have to reveal you something ;)

A Story About PPC and Blogging

Recently I’ve been working A LOT on PPC. I’ve always been fascinated by it, but I’ve never had a real chance to get serious results by it.
A while ago things changed because I finally found a good mentor to learn PPC.

At the beginning I invested a lot of money without seeing a return. Zero. Nothing. Nada.
But after a short time, earning started to exceed my expense and the ROI has become really interesting.

With blogging there’s no chance that you would start getting profits that soon. The main reason is that you’ll get all the traffic you want if you are willing to pay for it. Simple.
Well, there’s another key reason why you can start getting a profit from it really ealy on: process is totally straightforward.

You buy some traffic which you send to a landing page. That’s it.
You either profit from this or you don’t.

(you can actually use PPC for more complex “money making machines”, but I’ll just speak about the simplest one here)

This means that you can just work on two things to increase your profit: getting cheaper traffic or higher conversion rate.

You have two things on which you can work. TWO THINGS!
Tell me it’s not simple! It’s not easy (in fact it’s hard, otherwise everyone would make a 6 figure a month by it), but it’s simple. You have to work on just two things.

This made me compare PPC with blogging.

To rise a great blog you have to work on an endless list of things: get more traffic, increase conversion rate, write blog posts, engage your readers, etc…
And it goes even deeper than that: you drive traffic to your blog by guest posting, YouTube, SlideShare, Facebook, etc…

Wow! These are lots of things.

Here’s the Problem with Blogging

The lack of a simple structure is the real problem.

What most people do (and I did it, a lot) is to switch from one thing to another at the speed of the light.

At the beginning they focus on writing great blog posts, but then they see no traffic, so they focus on driving traffic.
Maybe they start by writing comments on other blogs…after 4 days writing blog posts they see no traffic, so they think “commenting on other blogs won’t bring me traffic, I should try something else”. So they try another source of traffic…and so on. You got the point.

Want to know one secret: there people who drives traffic to their blog by commenting on other blogs, so it’s not that to be wrong. For every thing you try, and don’t succeed there’s at least one other person who is extremely successful.

It’s not the process, it’s you. You decide to succeed with something, and you decide not to succeed with something.

Stay Focused and Keep Going

Focus on one thing, and do it extremely well. Do it until you succeed with it.
Commit yourself to trying that one thing until you succeed with it.
No excuses.

Do you know how did I reach success with my first blog?

I just wrote. I wrote blog post after blog post. Almost no form of promotion except putting a very few videos on YouTube and sharing my posts on Facebook.

I wrote and wrote and wrote. The organic traffic to my blog grew and grew and grew.
I just did that, but I committed myself to do that until I have reached success.

Now, you don’t need to focus necessarily on traffic. You have to focus on what you need the most.
Whatever it driving traffic, improving your conversion rate, building your reputation or else.

Commit yourself to just that one thing until you succeed.

Then come back, and say to me “Mauro, I succeeded, thank you!” :-)

Mauro D’Andrea

PS: Blogging is great, and it’s a wonderful way to get serious profit while helping people. The fact that is a complex thing is both a bad thing (because it may deceive you), and a good thing (because you have many ways to take advantage of it).

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  1. Iain says:

    You may like this acronym from John Lee Dumas.

    Here’s the acronym.


    >Follow One Course Until Success

    This is definitely something that I need to work on.

    In terms of PPC, I can’t say that I have used it much but I know that if you use it correctly you can do very well.

    Until next time

    • Thanks for sharing it, Iain, I really like it.
      Focus is so crucial, yet so overlooked…

  2. Yes. I had the sensation that blogging was just a waste of time 6 months ago when I started building my blog and tried hard to make money with it. Your writing is so useful for me. I am not a patient one, so I think I will need to read more posts like this to be more patient when trying to earn some money with my blog.

  3. This is a great post Mauro. I don’t use PPC. I just don’t. I tried it once, I saw a really small profit and then I decide not to use it in the future.
    There are things about PPC that rocks but there are lot of things that sucks.
    I don’t mess with that since 2007 but recently I was running on lot of PPC articles and it got me thinking. PPC was different back in 2007, maybe I should give a try.

    I see that it working for you so I will definitely give another try.

    By the way, I’m going to include your post in the Weekly Link Roundup of Epic posts this Friday on my blog.

    I will let you know on Twitter when it got published!
    Thank you for the post.
    It is really great!

    • Thank you, Vukasin.

      I’ve tried PPC so many times in the past…none of them went well. This time I’m making some good money with it.

      What changed?

      This time I have the right knowledge. The fact is that everything can work, you just have to understand how.

  4. Hey mauro,
    So true man, just focus. We all suffer from this. Try one thing, then another. Why the hell is it not working!
    But you are right. Patience and persistence are great things!
    Keep up the great posts

    • I’m glad you liked it, Ashley!

      I’ve been very busy lately, but I should be able to get back to old rhythm from next week :)

  5. Mauro,

    I know that your article is not about PPC but rather plodding away at writing good blog posts but the thought occurred to me, have you ever used PPC to divert traffic to your blog or even to a specific blog post? If not, have you ever heard of other bloggers that use this technique to build traffic?

    • Hi Ken, I use PPC, but I don’t use it to drive traffic to my blog now.

      Anyway, I’ve used it to get email subscribers (who will reach your blog then), so yes you can use it to get traffic.

      I wouldn’t drive people to random pages on a blog, because you can get more interesting results by using specific landing pages.

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  7. Edmond says:


    that is a useful article. I found your post inspiring. keep the good job. I was about to give up on my personal development blog. I will be patient to it to see if I can make money.

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  11. Great article. I think alot of people expect great result too soon. There will always be a some ‘viral’ high flyers, but not that many. I blog for fun. Some of my friends blog for a living. The general rule of thumb for organic growth (with a little bit of cross site promotion) is ‘give your blog at least a year to mature’

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